Panasonic Lumix DMC-L1 vs Olympus OM-D E-M10

      Panasonic Lumix DMC-L1

      Olympus OM-D E-M10
      51
      Image cannot be found
      70
      Image cannot be found
      Image cannot be found
      Image cannot be found
      Image cannot be found
      Image cannot be found

      Disclosure: We earn money from the affiliate links to products associated with content in this article.

      Overview

      In this comparison, we will evaluate the Panasonic Lumix DMC-L1 and the Olympus OM-D E-M10, highlighting the advantages of each over the other, discussing their pros and cons, shared strengths and weaknesses, and providing a rating based on their available features and specifications to assist you in choosing the one that best suits your needs.

      Panasonic Lumix DMC-L1 was introduced in April 2007 and Olympus OM-D E-M10 was introduced in March 2014. Let us first list highlights of the models.

      Panasonic Lumix DMC-L1 Highlights

      • 7 MP Micro Four Thirds CMOS Sensor
      • 100 - 1,600 Native ISO
      • 3 Focus Points
      • 2.5" 207k dot Fixed Screen
      • Optical (pentamirror) Viewfinder
      • 3.0 fps Continuous Shooting
      • Built-in Flash

      Olympus OM-D E-M10 Highlights

      • 16.1 MP Micro Four Thirds CMOS Sensor
      • 200 - 25,600 Native ISO
      • 81 Focus Points (81 Cross-type)
      • Image Stabilization
      • 3.0" 1,037k dot Tilting Screen
      • 1,440k dot Electronic Viewfinder
      • 8.0 fps Continuous Shooting
      • 1920 x 1080 Video Shooting
      • 30 min Video Recording Limit
      • Built-in Flash
      • Built-In Wi-Fi
      Table of Contents
      1. Overview
      2. Pros and Cons
      3. Advantage of Panasonic Lumix DMC-L1
      4. Advantage of Olympus OM-D E-M10
      5. Common Strengths and Weaknesses
      6. Screen and Viewfinder
      7. Sensor
      8. Photography Features
      9. Connectivity, Battery and Storage
      10. Other Features
      11. Physical Parameters
      12. For Different Types of Photography
      13. Evaluations
      14. Specifications  

      Now that we've looked at the most essential specifications and gained a basic understanding of these cameras, we can delve into more details and see the differences between them.

      Pros and Cons

      In this section we present pros and cons of Panasonic Lumix DMC-L1 and Olympus OM-D E-M10.

      PROS

      Panasonic Lumix DMC-L1

      Olympus OM-D E-M10

      •   Built-in Flash
      •   Orientation Sensor
      •   Cheap
      •   Video Capture
      •   81 Focus Points
      •   Touch-to-Focus
      •   Face Detection
      •   Live View Autofocus
      •   Image Stabilization
      •   Touch Screen
      •   Live Composition
      •   Built-in Flash
      •   HDMI Output
      •   Built-In Wi-Fi
      •   Light - 396 g (0.87 lb / 13.97 oz)
      •   Orientation Sensor

      CONS

      Panasonic Lumix DMC-L1

      Olympus OM-D E-M10

      •   No Video Capture
      •   Small Sensor
      •   Low Resolution Sensor - 7 Megapixel
      •   1,600 Highest Native ISO
      •   Timelapse Recording
      •   3 Focus Points
      •   No Face Detection
      •   No Image Stabilization
      •   Fixed Screen
      •   Low Resolution Screen - 207k dot
      •   Low Max Continuous Shooting - 3.0 fps
      •   No HDMI Output
      •   No Built-in Microphone
      •   No Microphone Input
      •   No Headphone Output
      •   No Built-in GPS
      •   No Built-In Wi-Fi
      •   No Built-In Bluetooth
      •   No Environmental Sealing
      •   Small Sensor
      •   200 Lowest Native ISO
      •   0 Cross-type Focus Points
      •   Low Resolution Viewfinder - 1,440k dot
      •   Low Video Resolution - 1920 x 1080
      •   Low Video Recording Limit
      •   No Microphone Input
      •   No Headphone Output
      •   No Built-in GPS
      •   No Built-In Bluetooth
      •   No Environmental Sealing
      •   Short Battery Life - 320 shots


      And here are some specifications which fall into average criteria and are neither in PROs nor in CONs category:

      AVERAGE

      Panasonic Lumix DMC-L1

      Olympus OM-D E-M10

      •   100 Lowest Native ISO
      •   Screen Size - 2.5"
      •   Max Shutter Speed (Mechanical or 1st Curtain) - 1/4000 sec
      •   Max Flash Sync Speed - 1/160 sec
      •   Weight - 606 g (1.34 lb / 21.38 oz)
      •   Sensor Resolution - 16.1 Megapixel
      •   25,600 Highest Native ISO
      •   Tilting Screen
      •   Screen Size - 3.0"
      •   Screen Resolution - 1,037k dot
      •   Max Shutter Speed (Mechanical or 1st Curtain) - 1/4000 sec
      •   Max Continuous Shooting - 8.0 fps
      •   Max Flash Sync Speed - 1/250 sec
      •   DxO Overall Score - 72

      Advantage of Panasonic Lumix DMC-L1

      Panasonic L1
      Image cannot be found
      Image cannot be found
      Image cannot be found

      This section shows those features and specifications which are the reason to choose Panasonic Lumix DMC-L1 over Olympus OM-D E-M10.

      Panasonic Lumix DMC-L1 vs Olympus OM-D E-M10
      Lower Native ISO 100 vs 200
      Phase Detection for Autofocus vs

      Check out other cameras which are frequently compared to Panasonic Lumix DMC-L1.

      Panasonic S5
      Image cannot be found

      Full Frame

      24.2 MP

      Canon 5DS
      Image cannot be found

      Full Frame

      50.6 MP

      Sigma sd Quattro H
      Image cannot be found

      APS-H

      44.8 MP

      Leica TL2
      Image cannot be found

      APS-C

      24.6 MP

      Fujifilm X-M1
      Image cannot be found

      APS-C

      16.3 MP

      Olympus OM-D E-M1 III
      Image cannot be found

      Micro Four Thirds

      20.4 MP

      Leica M-E Typ 220
      Image cannot be found

      Full Frame

      18.0 MP

      Samsung NX3000
      Image cannot be found

      APS-C

      20.3 MP

      Sigma SD9
      Image cannot be found

      APS-C

      3 MP

      Olympus E-30
      Image cannot be found

      Micro Four Thirds

      12 MP

      Nikon Z8
      Image cannot be found

      Full Frame

      45.7 MP

      Panasonic GF1
      Image cannot be found

      Micro Four Thirds

      12 MP

      Advantage of Olympus OM-D E-M10

      Olympus OM-D E-M10
      Image cannot be found
      Image cannot be found
      Image cannot be found

      This section shows those features and specifications which are the reason to choose Olympus OM-D E-M10 over Panasonic Lumix DMC-L1.

      Panasonic Lumix DMC-L1 vs Olympus OM-D E-M10
      Video Capture vs
      Higher Sensor Resolution 7 Megapixel vs 16.1 Megapixel
      Higher Native ISO 1,600 vs 25,600
      Max Image Resolution 3136 x 2352 vs 4608 x 3456
      Timelapse Recording vs
      More Focus Points 3 vs 81
      Touch-to-Focus vs
      Center Autofocus vs
      Tracking Autofocus vs
      Face Detection vs
      Live View Autofocus vs
      Contrast Detection for Autofocus vs
      Image Stabilization vs Sensor Shift
      Screen Type Fixed vs Tilting
      Touch Screen vs
      Larger Screen 2.5" vs 3.0"
      Higher Resolution Screen 207k dot vs 1,037k dot
      Live Composition vs
      Higher Viewfinder Coverage 95% vs 100%
      Higher Viewfinder Magnification (35mm equivalent) 0.46x vs 0.58x
      Higher Max Continuous Shooting 3.0 fps vs 8.0 fps
      Higher Flash Sync Speed 1/160 sec vs 1/250 sec
      Multi-Segment Metering vs
      Center Weighted Metering vs
      Spot Metering vs
      HDMI Output vs Micro
      Built-in Microphone vs Stereo
      Built-In Wi-Fi vs
      Lighter 606 g (1.34 lb / 21.38 oz) vs 396 g (0.87 lb / 13.97 oz)

      Check out other cameras which are frequently compared to Olympus OM-D E-M10.

      Olympus OM-D E-M5
      Image cannot be found

      Micro Four Thirds

      16.1 MP

      Olympus OM-D E-M1 III
      Image cannot be found

      Micro Four Thirds

      20.4 MP

      Olympus OM-D E-M10 III
      Image cannot be found

      Micro Four Thirds

      16.1 MP

      Olympus OM-D E-M10 IV
      Image cannot be found

      Micro Four Thirds

      20.3 MP

      Olympus OM-D E-M5 III
      Image cannot be found

      Micro Four Thirds

      20.4 MP

      Olympus OM-D E-M5 II
      Image cannot be found

      Micro Four Thirds

      16.1 MP

      Olympus OM-D E-M1X
      Image cannot be found

      Micro Four Thirds

      20.4 MP

      Olympus OM-D E-M10 II
      Image cannot be found

      Micro Four Thirds

      16.1 MP

      Olympus OM-D E-M1 II
      Image cannot be found

      Micro Four Thirds

      20.3 MP

      Olympus OM-D E-M1
      Image cannot be found

      Micro Four Thirds

      16.3 MP

      Panasonic GF2
      Image cannot be found

      Micro Four Thirds

      12 MP

      Sony NEX-5R
      Image cannot be found

      APS-C

      16.1 MP

      Common Strengths and Weaknesses

      We already listed pros and cons of each model. However, you may also find useful to look at their common strengths and weaknesses shown side-by-side.

      STRENGTHS Panasonic Lumix DMC-L1 Olympus OM-D E-M10
        Built-in Flash
        Orientation Sensor
      WEAKNESSES Panasonic Lumix DMC-L1 Olympus OM-D E-M10
        Small SensorMicro Four ThirdsMicro Four Thirds
        No Microphone Input
        No Headphone Output
        No Built-in GPS
        No Built-In Bluetooth
        No Environmental Sealing

      Screen and Viewfinder

      Screen

      Panasonic Lumix DMC-L1 has a 2.5" Fixed screen with 207k dot resolution and Olympus OM-D E-M10 has a 3.0" Tilting screen with 1,037k dot resolution. Tilting screen makes Olympus OM-D E-M10 very useful for photography purposes but not so useful for video shooting. Olympus OM-D E-M10 also features touchscreen which has advantages such as easy menu navigation, intuitive controls, quick setting adjustment and most importantly a Touch-to-Focus functionality (available only on Olympus OM-D E-M10) allowing users to select a specific point on the screen where they want the camera to focus. This feature can be helpful for achieving precise focus in both photo and video recording.


      Viewfinder

      Panasonic Lumix DMC-L1 has a built-in Optical (pentamirror) viewfinderOlympus OM-D E-M10 has a built-in Electronic viewfinder with 1,440k dot resolution. Panasonic Lumix DMC-L1 has 95% coverage with 0.92x (0.46x 35mm equivalent) magnification and Olympus OM-D E-M10 has 100% coverage with 1.15x (0.58x 35mm equivalent) magnification.

      Sensor

      Panasonic Lumix DMC-L1 features a 7 megapixel Micro Four Thirds CMOS sensor with dimensions of 17.3 x 13 mm and a total area of 224.9 mm2. Its native ISO range is 100 - 1,600. Olympus OM-D E-M10 features a 16.1 megapixel Micro Four Thirds CMOS sensor with dimensions of 17.3 x 13 mm and a total area of 169 mm2. Its native ISO range is 200 - 25,600.


      Here is a sensor size comparison chart where you can see how different sensors compare with each other:

      Sensor size chart
      Sensor Dimensions Area Aspect Ratio Crop Factor
      Image cannot be displayedMedium Format44 x 33 mm1452 mm24:30.79x
      Image cannot be displayedFull Frame36 x 24 mm864 mm23:21x
      Image cannot be displayedAPS-H27 x 18 mm486 mm23:21.3x
      Image cannot be displayedAPS-C23.6 x 15.6 mm368.2 mm23:21.5x
      Image cannot be displayedAPS-C (Canon)22.3 x 14.9 mm332.3 mm23:21.6x
      Image cannot be displayedMicro Four Thirds17.4 x 13 mm226.2 mm24:32x
      Image cannot be displayed1-inch13.2 x 8.8 mm116.2 mm23:22.7x
      Image cannot be displayed1/1.7-inch7.44 x 5.58 mm41.5 mm24:34.7x
      Image cannot be displayed1/2.3-inch6.17 x 4.55 mm28.1 mm24:35.6x

      Photography Features

      Panasonic Lumix DMC-L1 can take pictures up to 3136 x 2352 resolution. It can also take pictures with lower resolution like 2560 x 1920, 1600 x 1200, 1280 x 960, 1024 x 768, 640 x 480 with 4:3, 3:2, 16:9 aspect ratios. Olympus OM-D E-M10 is equipped with TruePic VII processor and can take pictures up to 4608 x 3456 resolution. It can also take pictures with lower resolution like 3200 x 2400, 1280 x 960 with 1:1, 4:3, 3:2, 16:9 aspect ratios.


      Lens Mount

      Panasonic Lumix DMC-L1 has Four Thirds lens mount and Olympus OM-D E-M10 has Micro Four Thirds lens mount. Due to their Micro Four Thirds sensor their crop factor (also called lens multiplier) is equal to 2x. This means that a 35mm equivalent focal length of the mounted lens will be equal to its actual focal length times 2.


      In-Body Image Stabilization on Olympus OM-D E-M10

      Olympus OM-D E-M10 has a built-in Sensor Shift in-body image stabilization (IBIS). This means that you are still getting vibration reduction when camera is paired with non-image stabilizied lenses. It also works with lenses with optical image stabilization and in combination can achieve even better compensation.

      Connectivity, Battery and Storage

      Built-in Wi-Fi on Olympus OM-D E-M10

      Olympus OM-D E-M10 has a built-in Wi-Fi which allows to easily transfer photos and videos from the camera to other Wi-Fi-enabled devices, such as smartphones, tablets, printers, or computers. This eliminates the need for cables and allows for quick and convenient media sharing and social media integration. It gives you the ability to control your camera remotely using a smartphone or tablet. This is particularly useful for taking self-portraits, group shots, or capturing images in challenging conditions without having to touch the camera. Firmware updates can also be downloaded and installed wirelessly.
        Check out the cameras in our database that have built-in WiFi.


      USB Inputs and HDMI Outputs

      Both models have USB 2.0 (480 Mbit/sec) inputs for data transfer. connector for video signal output.


      Battery

      Olympus OM-D E-M10 comes with BLS-5 battery pack with battery life of 320 shots.


      External Storage Slots

      Panasonic Lumix DMC-L1 has a single SD/MMC card slot. Olympus OM-D E-M10 has a single SD/SDHC/SDXC card slot.

      Other Features

      Shutter

      Shutter speed can go up to 1/4000 sec on Panasonic Lumix DMC-L1, and up to 1/4000 sec on Olympus OM-D E-M10. Panasonic Lumix DMC-L1 can shoot continuously up to 3.0 fps. Olympus OM-D E-M10 can shoot continuously up to 8.0 fps.


      Flash

      Cameras have built-in flash with maximum range of 13.00 m on Panasonic Lumix DMC-L1 and 5.80 m at ISO 100 on Olympus OM-D E-M10. They also accept external flash which can be connected via Hot Shoe to Panasonic Lumix DMC-L1 and via Hot Shoe or PC Terminal or Proprietary or Wireless connection to Olympus OM-D E-M10. The fastest flash synchronization speed is 1/160 sec on Panasonic Lumix DMC-L1 and 1/250 sec on Olympus OM-D E-M10.

      Physical Parameters

      Panasonic Lumix DMC-L1 body has dimensions of 146 x 87 x 77 mm (5.75 x 3.43 x 3.03") and Olympus OM-D E-M10 body has dimensions of 119 x 82 x 46 mm (4.69 x 3.24 x 1.81"). Panasonic Lumix DMC-L1 weighs 606 g (1.34 lb / 21.38 oz) and Olympus OM-D E-M10 weighs 396 g (0.87 lb / 13.97 oz).

      Panasonic Lumix DMC-L1

      Olympus OM-D E-M10

      146 mm

      87 mm

      Image cannot be displayed

      119 mm

      82 mm

      Image cannot be displayed


      87 mm

      Image cannot be displayed

      82 mm

      Image cannot be displayed


      77 mm

      Image cannot be displayed

      46 mm

      Image cannot be displayed

      Size comparisons of Panasonic Lumix DMC-L1 and Olympus OM-D E-M10

      Panasonic Lumix DMC-L1 and Olympus OM-D E-M10 for Different Types of Photography

      We give scores to the cameras for six types of photography based on their features and specifications. Let us see how suitable they are for each type of photography.

      Landscape Photography

      Panasonic Lumix DMC-L1

      Olympus OM-D E-M10

      AVERAGE
      57
      •   Small Sensor
      •   Low Resolution Screen - 207k dot
      •   No Built-in GPS
      •   No Environmental Sealing
      GOOD
      71
      •   Small Sensor
      •   Touch Screen
      •   Screen Resolution - 1,037k dot
      •   No Built-in GPS
      •   No Environmental Sealing

      Sports Photography

      Panasonic Lumix DMC-L1

      Olympus OM-D E-M10

      AVERAGE
      55
      •   1,600 Highest Native ISO
      •   3 Focus Points
      •   No Face Detection
      •   No Image Stabilization
      •   Low Resolution Screen - 207k dot
      •   Low Max Continuous Shooting - 3.0 fps
      •   Orientation Sensor
      GOOD
      76
      •   25,600 Highest Native ISO
      •   81 Focus Points
      •   0 Cross-type Focus Points
      •   Touch-to-Focus
      •   Face Detection
      •   Image Stabilization
      •   Touch Screen
      •   Screen Resolution - 1,037k dot
      •   Low Resolution Viewfinder - 1,440k dot
      •   Max Continuous Shooting - 8.0 fps
      •   Short Battery Life - 320 shots
      •   Orientation Sensor

      Wildlife Photography

      Panasonic Lumix DMC-L1

      Olympus OM-D E-M10

      POOR
      53
      •   1,600 Highest Native ISO
      •   3 Focus Points
      •   No Image Stabilization
      •   Low Resolution Screen - 207k dot
      •   Low Max Continuous Shooting - 3.0 fps
      •   No Environmental Sealing
      •   Orientation Sensor
      GOOD
      70
      •   25,600 Highest Native ISO
      •   81 Focus Points
      •   0 Cross-type Focus Points
      •   Touch-to-Focus
      •   Image Stabilization
      •   Touch Screen
      •   Screen Resolution - 1,037k dot
      •   Low Resolution Viewfinder - 1,440k dot
      •   Max Continuous Shooting - 8.0 fps
      •   No Environmental Sealing
      •   Short Battery Life - 320 shots
      •   Orientation Sensor

      Portrait Photography

      Panasonic Lumix DMC-L1

      Olympus OM-D E-M10

      AVERAGE
      67
      •   Small Sensor
      •   3 Focus Points
      •   No Face Detection
      •   No Image Stabilization
      •   Screen Size - 2.5"
      •   Low Resolution Screen - 207k dot
      •   Max Flash Sync Speed - 1/160 sec
      •   Orientation Sensor
      EXCELLENT
      85
      •   Small Sensor
      •   81 Focus Points
      •   0 Cross-type Focus Points
      •   Touch-to-Focus
      •   Face Detection
      •   Image Stabilization
      •   Touch Screen
      •   Screen Size - 3.0"
      •   Screen Resolution - 1,037k dot
      •   Max Flash Sync Speed - 1/250 sec
      •   Orientation Sensor

      Street Photography

      Panasonic Lumix DMC-L1

      Olympus OM-D E-M10

      GOOD
      75
      •   Small Sensor
      •   3 Focus Points
      •   No Image Stabilization
      •   Fixed Screen
      •   Low Resolution Screen - 207k dot
      •   No Built-in GPS
      •   No Environmental Sealing
      •   Weight - 606 g (1.34 lb / 21.38 oz)
      EXCELLENT
      86
      •   Small Sensor
      •   81 Focus Points
      •   0 Cross-type Focus Points
      •   Touch-to-Focus
      •   Image Stabilization
      •   Tilting Screen
      •   Touch Screen
      •   Screen Resolution - 1,037k dot
      •   No Built-in GPS
      •   No Environmental Sealing
      •   Light - 396 g (0.87 lb / 13.97 oz)

      Travel Photography

      Panasonic Lumix DMC-L1

      Olympus OM-D E-M10

      GOOD
      78
      •   No Image Stabilization
      •   Fixed Screen
      •   Low Resolution Screen - 207k dot
      •   No Built-in GPS
      •   No Environmental Sealing
      •   Weight - 606 g (1.34 lb / 21.38 oz)
      GOOD
      84
      •   Image Stabilization
      •   Tilting Screen
      •   Touch Screen
      •   Screen Resolution - 1,037k dot
      •   Low Video Resolution - 1920 x 1080
      •   Low Video Recording Limit
      •   No Built-in GPS
      •   No Environmental Sealing
      •   Light - 396 g (0.87 lb / 13.97 oz)
      •   Short Battery Life - 320 shots

      Evaluations

      We evaluate Panasonic Lumix DMC-L1 and Olympus OM-D E-M10 and give them scores of 51 and 70 out of 100 recpectively. We also give separate scores for 7 different categories according to the available features and specifications some of which are listed below. These evaluations are relative and may change each time a new camera is added to the database.


      Panasonic Lumix DMC-L1

      Olympus OM-D E-M10

      OVERALL
      51
      OVERALL
      70

      Sensor

      Panasonic Lumix DMC-L1

      Olympus OM-D E-M10

      AVERAGE
      57
      •   Small Sensor
      •   Low Resolution Sensor - 7 Megapixel
      •   100 Lowest Native ISO
      •   1,600 Highest Native ISO
      AVERAGE
      66
      •   Small Sensor
      •   Sensor Resolution - 16.1 Megapixel
      •   200 Lowest Native ISO
      •   25,600 Highest Native ISO
      •   DxO Overall Score - 72

      Photo

      Panasonic Lumix DMC-L1

      Olympus OM-D E-M10

      POOR
      52
      •   Timelapse Recording
      •   No Image Stabilization
      •   Max Shutter Speed (Mechanical or 1st Curtain) - 1/4000 sec
      •   Low Max Continuous Shooting - 3.0 fps
      •   Max Flash Sync Speed - 1/160 sec
      GOOD
      76
      •   Image Stabilization
      •   Max Shutter Speed (Mechanical or 1st Curtain) - 1/4000 sec
      •   Max Continuous Shooting - 8.0 fps
      •   Max Flash Sync Speed - 1/250 sec

      Video

      Panasonic Lumix DMC-L1

      Olympus OM-D E-M10

      BAD
      0
      •   No Image Stabilization
      POOR
      45
      •   Image Stabilization
      •   Low Video Resolution - 1920 x 1080
      •   Low Video Recording Limit

      Focusing

      Panasonic Lumix DMC-L1

      Olympus OM-D E-M10

      AVERAGE
      69
      •   3 Focus Points
      •   No Face Detection
      GOOD
      76
      •   81 Focus Points
      •   0 Cross-type Focus Points
      •   Touch-to-Focus
      •   Face Detection
      •   Live View Autofocus

      Screen and Viewfinder

      Panasonic Lumix DMC-L1

      Olympus OM-D E-M10

      AVERAGE
      63
      •   Fixed Screen
      •   Screen Size - 2.5"
      •   Low Resolution Screen - 207k dot
      GOOD
      81
      •   Tilting Screen
      •   Touch Screen
      •   Screen Size - 3.0"
      •   Screen Resolution - 1,037k dot
      •   Low Resolution Viewfinder - 1,440k dot

      Connectivity

      Panasonic Lumix DMC-L1

      Olympus OM-D E-M10

      POOR
      40
      •   No HDMI Output
      •   No Built-in Microphone
      •   No Microphone Input
      •   No Headphone Output
      •   No Built-in GPS
      •   No Built-In Wi-Fi
      •   No Built-In Bluetooth
      GOOD
      78
      •   HDMI Output
      •   No Microphone Input
      •   No Headphone Output
      •   No Built-in GPS
      •   Built-In Wi-Fi
      •   No Built-In Bluetooth

      Battery, Storage and Physical

      Panasonic Lumix DMC-L1

      Olympus OM-D E-M10

      POOR
      42
      •   No Environmental Sealing
      •   Weight - 606 g (1.34 lb / 21.38 oz)
      POOR
      41
      •   No Environmental Sealing
      •   Light - 396 g (0.87 lb / 13.97 oz)
      •   Short Battery Life - 320 shots


      For a full specification list please go to the specifications page:

      Amazon Affiliate Disclosure
      ZKelectronics is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for website owners to earn advertising fees by advertising and linking to Amazon (.com, .co.uk, .ca, etc) and any other websites that may be affiliated with Amazon Service LLC Associates Program.