•   Overview
•   Advantage of LG 65UM7660PLA
•   Advantage of Sony KD-49XG7004
•   Common Strengths and Weaknesses
•   Selected Features
•   Specifications

Here we are comparing LG 65UM7660PLA to Sony KD-49XG7004 to reveal their common strengths and weaknesses as well as the differences between them which will help you in making a correct decision before the purchase. Both models have the same 4K UHD (3840 x 2160) resolution and they both support HDR.

We have evaluated the TVs from available features and specifications. LG 65UM7660PLA gets higher overall score in our ranking system which is based on the display specifications, video, audio and other features, connectivity and format support.

This section shows the features and specifications which are the reason to choose LG 65UM7660PLA over Sony KD-49XG7004.

This section shows the features and specifications which are the reason to choose Sony KD-49XG7004 over LG 65UM7660PLA.

IPS Panels

Both TVs have in-plane switching (IPS) panels. Such panels are not commonly used in LCD TVs as they suffer from light leakage which lead to the lower contrast and poor HDR experience. However, this type of panels can provide better viewing angles and color accuracy compared to the VA panels.

HDR10

LG 65UM7660PLA and Sony KD-49XG7004 support HDR10 which was announced on August 27, 2015, by the Consumer Technology Association and uses the wide-gamut Rec. 2020 color space. It is not backward compatible with SDR. It sends static metadata via video stream to the TV which calibrates its screen brightness and color according to that. HDR10 is technically limited to a maximum of 10,000 nits of brightness and uses 10-bit color which corresponds to 1024 shades of the primary RGB colors.

And in the end we display all the specifications which are present for both models.

Note: The following table shows only those details which are applicable for both models and excludes the ones that are applicable for only one model. If you want to see a full list of specs for each model please visit their individual pages here - LG 65UM7660PLA and here - Sony KD-49XG7004.