•   Overview
•   Advantage of LG 43UP76906LE
•   Advantage of Sony KD-70X690E
•   Common Strengths and Weaknesses
•   Selected Features
•   Specifications

Here we are comparing LG 43UP76906LE to Sony KD-70X690E to reveal their common strengths and weaknesses as well as the differences between them which will help you in making a correct decision before the purchase. Both models have the same 4K UHD (3840 x 2160) resolution and they both support HDR.

We have evaluated the TVs from available features and specifications. LG 43UP76906LE gets higher overall score in our ranking system which is based on the display specifications, video, audio and other features, connectivity and format support.

This section shows the features and specifications which are the reason to choose LG 43UP76906LE over Sony KD-70X690E.

This section shows the features and specifications which are the reason to choose Sony KD-70X690E over LG 43UP76906LE.

VA Panel on Sony KD-70X690E

Sony KD-70X690E has a vertical alignment (VA) panel. Such panels are most commonly used in LCD TVs as they provide deeper blacks compared to the IPS panels. However, they are still limited with the viewing angles compared to the IPS panels or OLED displays.

HDR10

LG 43UP76906LE and Sony KD-70X690E support HDR10 which was announced on August 27, 2015, by the Consumer Technology Association and uses the wide-gamut Rec. 2020 color space. It is not backward compatible with SDR. It sends static metadata via video stream to the TV which calibrates its screen brightness and color according to that. HDR10 is technically limited to a maximum of 10,000 nits of brightness and uses 10-bit color which corresponds to 1024 shades of the primary RGB colors.

And in the end we display all the specifications which are present for both models.

Note: The following table shows only those details which are applicable for both models and excludes the ones that are applicable for only one model. If you want to see a full list of specs for each model please visit their individual pages here - LG 43UP76906LE and here - Sony KD-70X690E.